AFFINITY PROGRAM
Understanding the term “Affinity Partnership” has been used in various contexts, we feel it’s important we first define, at least as far as Merchant Pro is concerned exactly what the term affinity partnership means.
Merchant Pro Affinity Partnership:
A partnership between Merchant Pro and any professional organization, whose members or clients consist of businesses, where the organization, Merchant Pro, and the members and/or clients of the organization will all benefit from the Affinity Partnership.
When both the organization and Merchant Pro have a cohesiveness in areas such as overall marketing approach, client/member benefit, quality control, and success metrics, the DNA for a great Affinity Partnership is on the table.
At the end of the day, the goal for any professional
organization is to provide its members/clients with as much value as possible; so much value, the pain of leaving the organization far outweighs any costs or time invested being a member.
Let’s have a closer look into the basic roles of each party. Every partnership is slightly different but these will give you a great starting point.
Organization.
Affinity Partner organizations must have at least 200 members or clients who own businesses and can benefit from Merchant Pro offerings. The organization must be focused on providing the members/clients with real value, (Merchant Pro does not work with organizations whose only focus is to improve their own financials). The organization must hold regular meetings, workshops, and other networking events for their members/clients. The organization must also be able to provide a contact person for Merchant Pro who is available to review and approve marketing communications, email templates, etc.
Merchant Pro
What our affinity partner organizations like most about their partnership with Merchant Pro is how easy we make the implementation of the program. Partnering with Merchant Pro requires very minimal resources because we do most of the heavy lifting.
Here are just a few examples:
- Design services for marketing like:
Email blasts
Banners ads for current websites
Landing pages where members/clients can inquire to learn more
about the new benefits available to them
- Workshops and webinars on how to address key challenges facing almost any business owner
- *Live workshops and guest speakers, provided by Merchant Pro at no cost to the organization! *Availability, location, and scheduling permitting